Monday 19 February 2024

Celebrating Valentine's Day in Style with LIFT: A Lekker Local Experience

Valentine's Day 2024 was more than just chocolates and roses for lucky passengers aboard the 09:30 flight from Johannesburg to Cape Town. Proudly South African, in collaboration with LIFT, orchestrated a remarkable Fashion Show in The Sky, surprising travelers with a unique blend of fashion and patriotism. As unsuspecting passengers settled into their seats, they were greeted with roses and Nestlé Kit Kat, setting the stage for an unforgettable journey.

Local fashion brands like MAXHOSA, Koop Studio, and Scalo took center stage, showcasing their exquisite creations at 36,000 feet above ground. From luxurious sleepwear by Koop Studio to modern knitwear by MAXHOSA, passengers were treated to a feast for the eyes. The elegant red-carpet ensembles presented by Scalo added an extra touch of glamour to the mid-air fashion extravaganza.

But the surprises didn't end there. Valentine's Day continued with a road trip adventure courtesy of Mercedes Benz SA, featuring their locally manufactured automobiles. Travelers were whisked away to Atlantis, where they explored the production line of Hisense, witnessing firsthand the craftsmanship behind locally made household appliances.

Happy MaKhumalo Ngidi, Chief Marketing Officer at Proudly South African, emphasized the significance of supporting local businesses as a means of romancing the economy. By actively seeking and endorsing locally manufactured goods and services, individuals contribute to job creation and economic growth, securing a brighter future for all.

As the day unfolded, the evening flight at 19:00 showcased more local talent, with designers from Biji La Maison, Plus Fab, and Ezokhetho displaying their creations. From fabulous designs for special occasions to fashion-forward attire for plus-size women, passengers were treated to a diverse array of styles, reflecting the richness of African luxury.

This groundbreaking spectacle, held aboard an airplane, promises to leave a lasting impression on travelers fortunate enough to have been part of the experience. Proudly South African aims to keep the Buy Local movement alive by making it not only relevant but also enjoyable and relatable. After all, supporting local businesses isn't just about making purchases—it's about investing in our economy and community.

As Ngidi aptly puts it, "Valentine's Day is the perfect opportunity to express love to local businesses that keep our economy going." So, whether it's Valentine's Day or any other day of the year, let's continue to show our love for the country by buying and supporting local.

Valentine's Day 2024 was made possible by Proudly South African, LIFT, Nestlé Kit Kat, Mercedes Benz SA, and Hisense. Remember, every purchase made locally is a step towards job creation and economic prosperity.

Buy Local To Create Jobs and Bolster the Economy.


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