Life By Asha Singh was founded in January 2017.

It's a South African lifestyle blog that covers travel, food, experiences, products and lifestyle. 


I am a marketing professional and content creator currently based in Sandton, Johannesburg. I'm originally from a small town called Port Shepstone in KwaZulu-Natal. 

I'm a multi-hyphenate and currently work a 9-5 in social media as well create content for my blog and for social media.

If I'm not working, creating content or attending events/socialising you'll find me at gym, going on hikes, going to food markets, learning new things, playing with my cats, exploring creative outlets like painting or dreaming up new side hustles. 

Some facts about me:

  • I have 2 cats, Oreo and Lily, both of which I adored from 4Paws, an animal shelter in Diepsloot.
  • I've always enjoyed video games but in recent years Fortnite has been my all time favourite.
  • The Great Gatsby has been my favourite movie for the last 10 years and I watch it a few times every year.
  • I was a bit of a nerd in school and somehow got 8 distinctions in matric (Last year of school). My alma mater is Port Shepstone High School.
  • I have a BA in Politics, Philosophy and Economics and am currently studying a PGDip in Marketing Management. After which I plan to study a MBA.
  • I was super shy when I was younger but grew up to be an extrovert and love being around people.
  • I'm passion about inclusivity, representation and empowerment of underrepresented groups in society.
  • I'm also passionate about celebrating and learning about minority cultures.
  • I love collaborating and mentoring others in the marketing and content creation spaces.
  • I was awarded the Women of Wonder award in 2022.

Life By Asha Singh started as a personal blog when I was a student. It was a way for me to practice my writing, have a creative outlet as well as build a portfolio. Through creating content for my blog and social media, I found a passion for marketing and later pursued a career in digital marketing. My blog also continued to evolve, and is now a travel-focused lifestyle blog with news-worthy content for a South African audience.


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