Monday 5 June 2023

USURPA Presents Seth Pimentel: A New Era of Digital Artistry and Innovation

Introducing the sensational South African artist, Seth Pimentel, also known as African Ginger, and his highly anticipated solo digital exhibition, "The Pride Comes Before the Fall," hosted by USURPA. Pimentel is renowned for his ability to seamlessly blend painting, drawing, and digital illustration, pushing the boundaries of modern portraiture.

In this collection of 12 digital portraits, Pimentel celebrates the diverse beauty of people of color in South Africa. Departing from his usual desaturated style, the exhibition unveils a vibrant and experimental color palette, symbolizing a new beginning in the artist's career.

"The Pride Comes Before the Fall" represents Pimentel's personal conversation with his ego, urging him to transcend his comfort zone and embrace change. Through his art, he invites viewers to embark on a journey of self-discovery and reflection, shedding the constraints of the self.

USURPA, the first fine-art NFT gallery in South Africa, serves as the perfect venue for Pimentel's debut in the digital realm. The gallery's visionary approach aligns seamlessly with the artist's experimental style, creating an ideal platform for his groundbreaking fusion of traditional and digital mediums.

Don't miss the opportunity to witness Seth Pimentel's captivating exhibition at "The Pride Comes Before the Fall." Immerse yourself in the vibrant colors and innovative techniques that define Pimentel's artistry. Join him on a transformative journey, celebrating the melanated beauty of South Africa and embracing the power of change.

Date: 8 June to 7 July 2023 

Time: Tuesdays to Fridays, 10h00-17h00; Saturdays by appointment only.

Location: 70B Oxford Road, Riviera, Johannesburg


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