Qatar Duty Free (QDF), in an exciting collaboration with POP MART, is thrilled to announce the grand opening of the brand's inaugural store in the Middle East, located within the prestigious Hamad International Airport. This landmark launch signifies a pivotal moment for both QDF’s commitment to innovative retail and POP MART’s global expansion, bringing the world’s leading character collectibles closer to international travelers.
The Grand Unveiling: A Travel-Inspired Fashion Spectacle
The store's debut was marked by a high-energy, travel-inspired fashion show that captivated international influencers and brand enthusiasts. Models showcased flight-ready attire, perfectly complemented by POP MART’s iconic collectibles, transforming everyday travel into a runway experience. This event not only celebrated POP MART's vibrant creative spirit but also underscored QDF's expertise in curating world-class retail experiences that turn ordinary journeys into extraordinary, collectible moments of joy.
Discover POP MART’s Vibrant World for Global Explorers
The new 100-square-metre boutique brings POP MART’s beloved characters and imaginative universe to life for travelers and collectors navigating through Hamad International Airport in Doha. It offers a creative and playful retail experience, designed to make every stop an opportunity for discovery.
Exclusive Collectibles: Your "Pop Culture Companions on the Go"
This launch proudly features a curated selection of travel-exclusive POP MART collectibles, headlined by the "Twinkle Twinkle Wonderful Journey Series." Created especially for global travelers and making its worldwide debut at Hamad International Airport, this collection is designed to be your ultimate "pop culture companionship on the go."
Key items in this exclusive series include:
- Card Holders
- U-shaped Travel Pillows
- Portable Storage Bags
- Crossbody Bags
- — *Crafting an essential light-travel kit for globetrotters and collectors alike.*
A Qatar-Exclusive Keepsake
Complementing this exciting lineup is a special Qatar-exclusive gift with purchase:
- The Qatar limited edition blanket, available with qualifying POP MART purchases.
- Adorned with traditional Qatari patterns, signature date-red tones, and beloved POP MART characters.
- Merging local aesthetics with contemporary design, offering comfort during airport waits or long journeys.
Strategically Located for Seamless Exploration
The POP MART boutique is strategically positioned at Hamad International Airport's North Node, near Gate C18. This prime location is adjacent to the renowned Souq Al Matar and en route to the ORCHARD, ensuring maximum visibility for international travelers. The store's design reflects a harmonious blend of art, culture, and design, combining modern architectural lines with subtle Middle Eastern influences to create an inviting atmosphere that perfectly captures POP MART’s playful spirit.
Leadership Insights on a Game-Changing Partnership
Thabet Musleh, Qatar Airways Group Chief Retail & Hospitality Officer, stated:
"Partnering with POP MART to bring this first-in-the-region concept to Hamad International Airport reflects our drive to keep redefining airport and even regional retail. From global icons like LABUBU to ever-evolving trend-driven collections, POP MART adds a new dimension of creativity and fun to our retail mix. It perfectly aligns with our vision to surprise travellers with exclusive, experience-centric concepts that set new trends and raise the benchmark for what travel retail can be."
Justin Moon, Senior Vice President and Chief Operating Officer of POP MART International Group, shared his vision:
"This new store is a testament to our commitment to meeting fans wherever they are. By blending Qatar’s rich culture with our playful characters, we’re building more than a retail space; we’re creating a global benchmark for how pop culture connects with local communities."
Why This Matters to International Travelers
- Unique Shopping Experience: Discover a vibrant, culture-infused retail space, unlike any other in the Middle East.
- Exclusive Collectibles: Access the "Twinkle Twinkle Wonderful Journey Series" and a Qatar-exclusive blanket, perfect for enhancing your travels or as unique souvenirs.
- Convenient Location: Easily accessible within Hamad International Airport, open 24 hours a day, seven days a week.
- Enhanced Journey: Turn airport transit into an engaging and memorable part of your travel experience.
A New Standard in Airport Retail
This launch not only marks POP MART’s exciting debut in the Middle Eastern market but also reinforces Qatar Duty Free’s mission to continuously innovate and elevate the traveler experience. By merging POP MART’s cultural creativity with QDF’s visionary retail excellence, this partnership sets a new standard in airport retail, offering travelers and collectors alike fresh ways to engage with art, culture, and playful exploration on their journeys through Hamad International Airport.
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