Why The Mimosa? Bonang Matheba's Vision & Consumer Demand
The House of BNG, founded by media mogul and "Champagne Queen" Bonang Matheba, continues to set trends. Following the immense success of its Méthode Cap Classique (MCC) range and 0% Nectar collection, The Mimosa marks another significant milestone. It directly responds to a clear consumer call for a sophisticated, convenient brunch option.
Bonang Matheba, deeply involved in every brand detail, shares her inspiration: "I love a mimosa, and our customers have consistently asked for one, especially after we launched the non-alcoholic variant. We genuinely listen to trends and consumer preferences in the drinks market. Women are enjoying sparkling wine differently, and we need to respond to what our customers want." Her vision for House of BNG is clear: "a variant for every occasion, mimosas in the morning, Brut in the afternoon, and Nectars in the evening."
What is The Mimosa? Crafting a Signature Sip
The Mimosa is a sophisticated blend, expertly crafted in collaboration with acclaimed Cape Wine Master Jeff Grier. This single-serve, brunch-inspired offering captures the essence of effortless luxury.
Key features include:
- A bold fusion of classic bubbly and zesty orange for a vibrant celebration in every sip.
- Premium Stellenbosch-grown grapes combined with bright citrus notes.
- Refreshing balance of crisp bubbles and sun-kissed flavour.
- Sleek 250ml can embodying elegance and convenience.
- Alcohol by Volume (ABV): 4.5%, offering the perfect balance for daytime enjoyment.
Perfect Pairings & Celebratory Occasions
The Mimosa is designed for moments worth celebrating, big or small. Its refreshing profile makes it a versatile companion for various settings:
- Brunch & Breakfast: Pairs beautifully with fresh pastries, smoked salmon, and citrus-based desserts.
- Social Gatherings: Ideal for rooftop brunches, poolside parties, and elegant picnics.
- Spontaneous Cheers: Perfect for any moment demanding a touch of accessible luxury.
The House of BNG Legacy: African Excellence in Every Can
Since its groundbreaking 2019 launch, The House of BNG has become synonymous with elegance, sophistication, and glamour. As South Africa's premier black-owned luxury beverage brand, it champions accessible luxury and African excellence.
The brand's commitment remains 100% South African:
- From grape selection and winemaking to design, packaging, and manufacturing.
- All crafted with pride on African soil.
Bonang Matheba's journey began in 2017, rooted in a passion to create something authentically South African. Her intimate involvement in every detail – from advising on flavour balance to bubble size – ensured the brand's immediate success and status as a symbol of national pride.
Availability
Ready to elevate your brunch game or spontaneous celebrations?
The Mimosa is available for purchase now on Takealot.
For more information and to explore the full range of luxury beverages, visit www.houseofbng.com or follow @houseofbng on social media.
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